Frequently Asked Questions
We typically work with our clients on a long-term basis. Most of our clients have grown with us over the course of 1-2+ years, allowing us to deeply understand their business and build out digital marketing campaigns that help them achieve their goals. When a startup reaches a Series A and decides to build out their marketing team in-house, we are normally no longer a good fit.
We customize our strategies based on a thorough understanding of your industry, competition, and target audience. We conduct detailed market research and leverage our experience to develop strategies that are effective for your specific niche.
We work with pre-seed and seed-stage B2B and B2C startups based in the United States. Our team has deep experience across various industries, including AI, analytics, accounting, IT, insurance, software, SaaS, fintech, ed-tech, health tech, legal tech, e-commerce, and more.
We do a lot but can’t do it all! We specialize in working exclusively with tech startups. If you're building a company outside of the tech industry, we are not the right fit for you. Additionally, our services may not align with your needs if your startup is Series A or later, or not based in the United States. We also do not typically work with certain industries, including enterprise, biotech, crypto/blockchain, and social networks. Furthermore, we generally do not focus on products aimed at a younger audience. We recommend seeking specialized marketing support for these specific areas to better cater to their unique requirements.
We have worked with startups across different industries (see above). We can provide case studies and specific examples of how we have helped similar companies achieve their marketing goals and grow their businesses.
We are currently a two-person team. We deliver comprehensive digital marketing services with the support of our specialized partners, who work behind the scenes to help us get things done. Rest assured, we have deep digital marketing expertise and are completely hands-on with all our clients and services. We drive the strategy, manage client relationships, and oversee all our campaigns and digital marketing work to ensure you receive the highest quality work and a strong ROI for your campaigns.
As a small team, we pride ourselves on providing highly personalized attention to each of our clients. We limit the number of clients we take on to ensure we can focus on delivering the best results and maintain close communication with you throughout the entire process. If we take you on as a client, we promise you will receive high-quality, personalized attention.
You will be working directly with me, Lara McKeithan, and our core team. We believe in providing personalized attention and maintaining close communication with our clients throughout the entire process. While we may collaborate with trusted specialists behind the scenes, you will only communicate with our primary team. This approach allows us to deliver consistent quality and a seamless experience.
We are deeply integrated into your company and very hands-on with our clients. Even if we're supporting you in one area (e.g., paid ads), we look at the entire funnel to ensure everything is optimized to drive results. We're only happy when we're helping you achieve your goals.
While we handle the majority of the work ourselves, we also collaborate with a network of trusted specialists for specific tasks and expertise when needed. This approach allows us to provide high-quality, comprehensive services and ensure every aspect of your campaign is expertly managed with deep expertise in the latest best practices. However, even if we are outsourcing work, we are still driving the strategy and deeply involved in campaign management, analytics, reporting, and ultimately, results. You will only be in communication with our core team.
We can help you define your brand's value proposition and understand your target audience. However, we recommend using one of our trusted partners for more comprehensive branding and positioning work, especially design-related work. They specialize in creating cohesive brand identities and can provide the in-depth design expertise needed for your branding efforts.
We do a lot, but can’t do it all! Please refer to our packages for more details on our service offerings and partner referrals for areas we do not support.
We use a range of advanced tools and technologies for SEO, analytics, content management, email marketing, social media management, and more. We are also happy to jump into your existing tools.
Our team continuously learns and stays updated with the latest trends and best practices in digital marketing through ongoing education, industry conferences, and professional development.
Absolutely! We can work alongside your existing marketing team, providing additional expertise and support to enhance or complement your current efforts.
We understand that startups are dynamic and needs can evolve. Our services are flexible, and we will likely adjust our strategies, focus, and scope as your business grows and changes.
Our process begins with a comprehensive audit and analysis of your current marketing efforts, followed by market research, goal setting, and the creation of a tailored strategy that aligns with your business objectives.
Currently, we are focused on helping startups in the United States and Canada.
Your satisfaction is our top priority. If you're not satisfied with our services, we will work with you to address your concerns and make the necessary adjustments, or you can cancel at anytime. Our goal is to ensure you see the results you expect and feel confident in our partnership.
The timeline for seeing results can vary depending on the specific goals and strategies implemented. Typically, clients start to see noticeable improvements within 3 to 6 months, but some campaigns may yield quicker results depending on the market and competition.
ROI can vary widely based on your industry, target audience, and the specific strategies we implement. Our focus is on driving measurable growth and ensuring a positive return on your investment. Before we get started, we'll work closely with you to set realistic expectations and goals.
We use a variety of KPIs to measure campaign success, including website traffic, conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), engagement metrics, and more. The specific KPIs will be tailored to your business goals and objectives.
Ad spend is not included in our service fees. The amount you need to spend on paid advertising will depend on your goals, industry, and competition. We’ll work with you to develop a budget that aligns with your objectives and maximizes your ROI. However, please be advised a healthy budget is needed to get results – clients typically spend about $1,500-$3,000 per channel when getting started.
We handle the heavy lifting, but your involvement is crucial for providing insights and feedback. We’ll expect your input during the initial strategy phase, weekly check-ins, and daily communication to ensure our efforts align with your business.
We will schedule a weekly update call to review that week’s performance. Additionally, we provide comprehensive performance reports on a monthly, quarterly, and annual basis. We keep you informed and involved in the process with daily communication through channels like email and Slack.
We typically recommend a 3-month commitment. This timeframe allows us to start seeing results and establish a good flow. However, we understand that startups can be unpredictable. If, for any reason, you are not satisfied with our services or need to take a pause, you can cancel at any time.
We start with a friendly discovery call to understand your goals, company, audience, and competition. Based on our chat, we recommend one of our packages focused on content marketing, email marketing, paid advertising, or SEO. We begin with key areas and expand as we see results. We work on a monthly retainer based on the scope of work, ensuring our efforts align with your needs and objectives.
Each project kicks off with a Digital Marketing Audit & Strategy to pinpoint success factors. Once the plan is set, we handle everything from strategy development to campaign build-out, management, and optimization, keeping you updated through weekly calls and Slack. We are deeply embedded in your business, ensuring our efforts are aligned with your goals and driving strong results.
With live campaigns, we're hands-on—constantly tweaking and optimizing performance. We run tests, analyze data, and make necessary adjustments, providing regular reports to keep you informed. Our mission is to drive traction, achieve consistent growth, and deliver impressive results that make VC heads turn—or just keep your business running smoothly!
We do not structure our arrangement based on hours, and honestly, it's to your benefit. By working based on the scope of work, we roll up our sleeves and ensure we do everything possible to help you achieve the results needed in the channels we're managing. Honed over years of experience, we know what it takes to achieve results in each of the channels we focus on, and we do whatever it takes to drive those results. If we were to charge based on hours, our prices would be a lot higher. 😊
Our packages start at $3,000 as seen on our pricing page. However, if the right fit, we can often create a plan that fits your budget. Our goal is to get you the ROI you need to keep building with us. Reach out to us for more information.
No, we do not take equity in exchange for services.
No, we do not work on a performance-based compensation model.
No, we do not invest in startups or help directly with fundraising. However, we can assist you in gaining traction, which is crucial for raising funding. We are also happy to review your pitch deck or help pull numbers for your marketing slides to strengthen your presentation to investors.
The first step is to schedule a discovery call with us. During this call, we will discuss your where you’re at and your goals to determine how we can best support your business.