Consider
Case Study
Driving High-Intent Leads and Daily Demo Bookings with a Personalized Email Strategy for a Talent Intelligence Platform
58%
average open rate
11%
average reply rate
2
demos booked per day
Summary
Pier Marketing partnered with Consider, a cutting-edge Talent Intelligence Platform designed to streamline the hiring process for top talent. Our mission was to engage one of their key target audiences—venture capital firms—by implementing a comprehensive email and content marketing strategy. We aimed to boost brand awareness, showcase Consider’s superior product, and capture the audience’s attention when they were ready to make a decision. Our strategy was centered around delivering engaging and creative messaging that stood out from the competition and drove demo bookings.
Solution
Understanding the B2B nature of Consider's business, we identified email marketing as the optimal channel to reach their target audience of venture capital firms. To achieve our objectives, we implemented a multi-pronged email and content marketing strategy designed to attract, nurture, and convert VC firms. Our approach included:
Lead Generation Emails:
- Built a comprehensive list of VC firms with at least 2-3 target contacts at each firm.
- Segmented the audiences to highly personalize the emails.
- Crafted unique emails to capture and nurture potential leads by highlighting the unique value propositions of Consider’s platform.
- Focused on demonstrating how Consider’s tools could help their portfolio companies hire faster and why the product was the best on the market.
Monthly Marketing Emails:
- Reinforced the benefits of using Consider’s tools, encouraging ongoing engagement and interest.
- Highlighted key features and product launches with visual elements to drive the target audience to sign up.
Monthly Newsletters:
- Developed to keep the audience informed about new features, updates, and success stories.
- Included industry insights and updates to maintain regular engagement with the audience.
Content Creation:
- Created blogs highlighting new clients, showcasing that other top venture capital firms were already using the product.
- Wrote in-depth pieces about industry trends, the state of the industry, and product features.
- Drove readership through email and social media.
We conducted thorough audience development, message testing, and crafted a creative email strategy to ensure our campaigns resonated with Consider’s target market. By segmenting the audience and personalizing the content, we maximized engagement and effectiveness.
Location
Mountain View, CA
Industry
SaaS, Recruiting & HR
Start-Up Stage
Seed
Marketing Strategy
Email Marketing
“[Pier Marketing] helped us connect with our audience in a real way and the results were immediate. Demo bookings shot up. They truly understand our business and think through the entire funnel. Even after 4 years, we’re still coming up with fresh ideas together. They’re not just a partner, they’re part of our team.”
Arnab Bhattacharjee
CEO & Co-Founder, Consider
Results
The email marketing campaigns we developed for Consider yielded impressive results:
- Engagement:
- Achieved a 58% average open rate, demonstrating strong interest and relevance.
- Secured an 11% average reply rate, indicating high engagement and interaction.
- Lead Generation and Conversion:
- Generated an 11% demo rate, showcasing the effectiveness of our lead generation efforts.
- Achieved a 14% average customer win rate, translating to significant business growth.
- Booked 2 demos per day, driving continuous interest and potential for new customer acquisition.
Consider was extremely happy with the results of the campaigns. The success of our email marketing strategy not only met their expectations but also led to an expansion of our efforts to reach and test new target audiences.
