ReadyFestive
Case Study
Achieving Profitability and Rapid Growth Through Targeted Instagram Ads and Smart Audience Testing
$16
CAC
8:1
LTV: CAC ratio
3%
Website Conversion Rate
Summary
ReadyFestive is a seasonal home decor subscription and gift box company that launched just before the holiday season. As an early-stage brand, they needed support in interpreting campaign results and identifying key metrics to present to investors. Pier partnered with ReadyFestive to help determine product-market fit through audience testing and organic growth, aiming to secure orders for their boxes. Our focus was on managing and optimizing Instagram advertising campaigns, which revealed a significant interest in ReadyFestive’s products.
When we first started working with ReadyFestive, they had just launched and needed a partner to help them build brand awareness, reach their target audience through Meta Advertising, and sell their holiday home decor subscription boxes.
Solution
To address these challenges, we worked closely with ReadyFestive to design a targeted strategy for their ad creative and determine what resonated best with their audience. Our approach included:
- Audience Testing:
- Conducted extensive testing of different ad creatives to identify the highest converting audiences.
- Expanded upon successful audiences to significantly reduce CAC.
- Instagram Advertising Campaigns:
- Managed and optimized campaigns to drive traffic and conversions.
- Focused on maintaining a low cost per click (CPC) and high click-through rate (CTR).
- Performance Analysis:
- Provided insights and data to help ReadyFestive understand campaign performance and make informed decisions.
- Aimed to build strategic audiences and reach the target demographic effectively.
Location
Lafayette, CA
Industry
E-Commerce
Start-Up Stage
Seed
Marketing Strategy
Meta Paid Advertising
Google Paid Advertising
"[Pier Marketing] was a game-changer for our Meta Advertising efforts. They expertly guided us through building an advertising strategy that resonated with our target market and drove sales for our holiday subscription boxes. They have become a true partner in our success and a beloved team member."
Kristina Barnes & Liz Voelker
Co-Founders, ReadyFestive
Results
Our strategic efforts yielded impressive results for ReadyFestive:
- Website Traffic:
- Drove over 7K website visitors.
- Achieved a 3% conversion rate on website traffic.
- Cost Efficiency:
- Maintained a $0.50 CPC.
- Maintained a $16 average CAC over one year of initial testing.
- Conversion and Engagement:
- Achieved a 2% CTR, indicating a highly qualified audience.
- Observed that website visitors were highly likely to convert.
- Customer Lifetime Value (LTV) to CAC Ratio:
- Maintained an 8:1 LTV to CAC ratio, well below the 3:1 ceiling, helping founders meet demand and demonstrate profitability.
Pier provided ReadyFestive with a strategic and data-driven digital marketing approach that effectively engaged their target audience and drove significant growth in website traffic and conversions. By optimizing ad campaigns and focusing on audience testing, we helped ReadyFestive achieve their best order numbers to date while maintaining cost efficiency. The successful collaboration not only secured impressive results but also provided valuable insights for future growth and investor presentations.
